BeachCast provides daily beach visitation forecasts using anonymised mobile data, weather information and purpose-built visitation models.
Use BeachCast to understand likely demand, identify peak periods and support better coastal safety, patrol and planning decisions.
How many people are using your beaches today?
Disclaimer: Beach visit numbers are modelled estimates only. Beach conditions, visitation and risk can change quickly. BeachCast should not be used as the sole basis for safety, emergency, operational or commercial decisions.
HOW IT WORKS
BeachCast combines anonymised mobile visitation data, weather information, calendar effects and local beach characteristics to estimate current and forecast beach demand.
The BeachCast feed can show expected visitation by beach, day and hour, helping land managers understand when beaches are likely to be quiet, busy or unusually busy for that location.
CHOOSE HOW BEACHCAST SUPPORTS YOUR BEACHES
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Ongoing access to beach visitation intelligence beaches, updated daily.
BeachCast gives councils, lifeguard services and coastal land managers access to current, historical and forecast beach visitation data in one practical feed.
Includes:
Daily beach visitation estimate
Three-day forward visitation forecast
“Feels like” indicators showing whether a day is quiet, typical or unusually busy for that location
Historical trends by month, day and hour
Peak day and peak hour indicators
Downloadable reporting outputs
Optional embedded dashboards, website integration or API feed
BeachCast subscriptions can be configured for individual beaches, LGAs or regional beach networks.
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A one-off or periodic analysis report that provides deeper insight into how, when and where people use your beaches.
This is useful at the start of a BeachCast subscription, at the end of a patrol season, or when councils need evidence to support service planning, funding, risk reviews or operational decisions.
Can include:
Analysis of selected beaches or whole coastal areas
Seasonal and annual visitation trends
Weekday, weekend, holiday and peak-period comparisons
Benchmarking between beaches, LGAs or regions
Lifeguard, camera or counter Integration where available
Dwell time and repeat visitation analysis
Visitor origin and catchment analysis
Key findings, interpretation and recommendations
The analysis report turns visitation data into a clear evidence base for planning, patrol allocation, funding decisions and coastal risk management.
THE PROBLEM:
If you can’t measure visitation, you can’t measure risk.
BeachCast provides
Actual visitation patterns
Peak demand periods by day and hour
Seasonal and weather driven trends
Evidence to support planning and funding
Coastal safety decisions are often made without accurate visitation data. This makes it difficult to:
Allocate patrol resources effectively
Justify funding decisions
Understand real exposure to risk
BeachCast forecasts and visitation models can be compared with independent data sources such as lifeguard counts, camera-derived counts and attendance records.
This allows councils and coastal managers to understand how modelled visitation aligns with observed local patterns, and to improve the forecast for their beaches over time.
Model validation also provides confidence in analysis at upatrolled locations and times.
VALIDATED AGAINST REAL-WORLD DATA
You invest millions in coastal safety. BeachCast ensures that investment is:
TARGETED - DEFENSIBLE - EVIDENCE-BASED
BeachCast is used by councils and agencies across Australia and New Zealand to support evidence-based coastal safety planning